19.10.24

Alter Designs: A New Chapter in Fashion by Pauline Ducruet

 

It's no surprise that we're big fans of Alter Designs and Pauline Ducruet's marvellous creative mind; so it was only right that four years on from our first article about them, we came back strong with another nod to our favourite sustainable luxury fashion brand. Sustainable luxury fashion is essential in today's world as it combines the allure of high-end design with ethical responsibility. By embracing eco-friendly practices, luxury brands can lead the way in reducing environmental impact, promoting fair labor practices, and supporting responsible consumption. It demonstrates that elegance and responsibility can coexist, creating a positive impact on both people and the planet.


Photo: courtesy @alterdesigns_

Hailing from one of the world's most elegant families, Pauline Ducruet, the daughter of Princess Stéphanie of Monaco carries a legacy of elegance and creativity, which she skillfully channels into her fashion brand. Alter Designs is not just a label; it embodies a philosophy that harmonises modern aesthetics with eco-conscious practices. Over the years, Alter Designs has added new elements, kept strong old styles and crafted classic pieces.  

Alter Designs is rooted in the belief that fashion should be both beautiful and responsible. Pauline emphasises the importance of sustainability in her creations, ensuring that each piece reflects a commitment to the environment. The brand focuses on using eco-friendly materials and ethical production methods, aiming to minimise its ecological footprint while delivering high-quality, stylish garments. Pauline's vision is clear: to alter the way we think about fashion, promoting a more sustainable and thoughtful approach. The name "Alter" itself symbolises change, evolution, and a commitment to reimagining traditional fashion paradigms. 


Photo: courtesy @alterdesigns_ Gabardine ensemble

Photo: courtesy @alterdesigns_  Pauline wearing the scuba beach ensemble and Alexandre wearing Liliane beach shirt

In addition to the new product launches, Alter Designs has been making headlines with exciting collaborations and initiatives. Pauline recently partnered with local artisans to create limited-edition pieces that celebrate traditional craftsmanship. This collaboration not only supports local economies but also infuses the collection with unique, hand-crafted details. 

Moreover, Alter Designs is actively participating in global fashion initiatives that promote sustainability. Pauline was recently featured in a panel discussion at a prominent fashion summit, where she shared insights on the importance of responsible practices in the industry. Her advocacy for sustainable fashion positions Alter Designs as a thought leader in the movement towards more ethical consumption. At Floraison, we truly admire strong female entrepreneurs who are truly impacting sustainable luxury fashion in the most chic way. Paving the way for new designers to be inspired, and for longtime established brands to pay attention. Pauline has spoken, and we are listening. 


Photo: courtesy @alterdesigns_ Pauline in the Blaze gabardine blazer

As Alter Designs continues to grow, Pauline remains committed to her vision of transforming the fashion landscape. The brand is set to expand its offerings, exploring new sustainable materials and innovative designs. Future collections will likely include collaborative capsules and limited editions that further highlight the importance of sustainability and creativity. 

Recently, Alter Designs have unveiled four stunning collections: Capsule jean, Alter summer club, Alter racing club and Onirica, and each one is home to beautiful collections that merge beautifully together. Some new highlights include versatile pieces designed for the modern wardrobe, from chic dresses to tailored separates:

  1. Tailored Trousers: Combining comfort with sophistication, these trousers are made from recycled polyester. Their sleek silhouette and flattering high waist make them a staple for both casual and formal settings.


  2. Sustainable Outerwear: The collection also introduces a line of outerwear crafted from sustainable fabrics, including a stylish trench coat designed for longevity. The coat features biodegradable buttons and a timeless design that transcends seasonal trends.


    Photo courtesy: @alterdesigns_ silk green

    Photo courtesy: @alterdesigns_


  3. Accessorising with Purpose: Alter Designs also debuted a range of accessories, including bags made from upcycled materials. These complement the line by telling a story of transformation.


  4. Sportswear: Recognising the growing demand for stylish yet functional sportswear, Alter Designs has developed a sportswear line that embodies the brand’s commitment to sustainability and performance.


    • Activewear Tops: The sports collection includes moisture-wicking tops made from recycled materials. These tops are designed for both aesthetic appeal and practicality, perfect for yoga, running, or casual outings.


    • Shorts: Alter Designs offers high-performance leggings and shorts that provide flexibility and support. The designs incorporate features like high waistbands and flat seams to ensure comfort during workouts.


    • Outerwear for Active Lifestyles: Lightweight jackets and hoodies made from sustainable materials are ideal for outdoor activities. They offer breathability and protection against the elements without compromising on style.


    Photo courtesy: www.alter-designs.com 


Alter Designs by Pauline Ducruet is more than just a fashion brand; it is a movement towards a more sustainable future in the fashion industry. With its commitment to eco-friendly practices, innovative designs, and ethical collaborations, Alter Designs is redefining what it means to be fashionable in the 21st century. 

As Pauline continues to lead this charge, fashion enthusiasts can look forward to a brand that not only enhances their wardrobes but also contributes positively to the planet. We can't wait to see what 2025 brings for Pauline and our favourite sustainable luxury clothing brand, Alter Designs. 


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