Instagram has become a hub for wanderlust inspiration, with countless images of dream destinations and lavish stays filling our feeds. It’s no surprise that the platform is a goldmine for finding luxurious hotels tailored to your tastes. But how do you sift through the noise and uncover the best options for your next opulent getaway? Here’s a guide to help you navigate Instagram and find the crème de la crème of luxury accommodations. Find your next luxurious (and sustainable destination) this way...
Use Specific Hashtags Strategically
The right hashtags can unveil hidden gems in the world of luxury travel. Popular ones such as #LuxuryHotels, #BoutiqueHotels, or #LuxuryEscapes are great starting points. For more targeted results, combine your destination with descriptive tags, like #MaldivesLuxuryResort or #BelfastCityHotels. Exploring niche hashtags like #EcoLuxuryRetreat or #DesignHotels can lead you to unique properties that align with your preferences.
Follow Influential Travel Accounts, Then Explore Hotel Accounts and Tags
Travel influencers and luxury bloggers are seasoned pros when it comes to curating the best stays. Accounts like @luxuryworldtraveler or @beautifulhotels feature a mix of high-end accommodations from around the globe. Look for influencers whose aesthetic and travel priorities—such as wellness, gastronomy, or adventure—match your own. You can also explore tagged accounts in their posts for direct access to the hotels they showcase.
Many luxury hotels maintain visually stunning Instagram accounts designed to showcase their best features, from infinity pools to Michelin-starred dining. Start by searching for accounts of well-known hotel groups like @Aman, @FourSeasons, or @Belmond, and let Instagram’s algorithm suggest similar properties. Additionally, browsing through posts where the hotel is tagged by guests can offer authentic glimpses into what a stay might look like.
Look for Verified Reviews in Captions and Comments and Cheek Reels
While Instagram is largely a visual platform, captions and comments can provide valuable insights. Influencers and travelers often share reviews of their experiences in captions, detailing the quality of service, amenities, and unique offerings. Similarly, comments from other users can highlight noteworthy pros or cons that glossy photos may not reveal. Reels and Stories are perfect for seeing a hotel in motion—whether it’s a panoramic view from the penthouse suite or the artistry of a signature cocktail. Stories Highlights saved on hotel or travel accounts often provide a virtual tour of the property, complete with snapshots of rooms, restaurants, and surrounding attractions.
Dive into Geotags then Save And Organise Your Finds
Search for geotags in your chosen destination to uncover photos taken by travelers. For example, searching “Positano” may lead you to posts featuring views from the cliffside suites of a hidden luxury gem. Geotags provide an organic way to explore hotels and gauge their ambiance through the eyes of past guests. Instagram’s save feature allows you to create collections for future reference. Curate a “Dream Hotels” folder and save posts that catch your eye. Over time, you’ll build a personalized list of potential stays, making it easier to compare options and select the perfect destination.
Pay Attention to Collaboration Posts
Many luxury hotels collaborate with influencers to create sponsored content that highlights exclusive experiences. While these posts are paid, they often showcase the hotel’s most enticing features. Balance these curated promotions with authentic traveler-tagged posts for a more well-rounded perspective.
Leverage Instagram’s Explore Page
The Explore page adapts to your interests the more you engage with travel-related content. Spend time liking, saving, and interacting with luxury hotel posts, and Instagram will begin curating a feed tailored to your wanderlust, featuring exclusive properties you might not have found otherwise.
Follow Local Travel Boards
Tourism boards often collaborate with luxury hotels and resorts to promote their destinations. Accounts like @VisitSlovenia or @ExploreNewYork showcase premium stays alongside cultural highlights, offering a broader perspective on what a region has to offer.
Instagram is more than just a photo-sharing app; it’s a powerful tool for discovering the world’s most luxurious accommodations. By using hashtags, following curated accounts, and exploring authentic guest experiences, you can find hotels that perfectly match your vision of luxury. Next time you plan a trip, let Instagram guide you to a stay that’s as beautiful and indulgent as the platform itself.